Yahoo! Research Head Dr. Prabhakar Raghavan’s Interview Highlights on Social Influencers 


Head of Yahoo! Labs Dr. Prabhakar Raghavan has highlighted in a press interview about some hard problems in social network analytics. In particular, Dr. Prabhakar pointed out about online social influence. Briefly his interview highlights on this topic as follows:
“Is it better to pay a celebrity $10,000 to tweet about your product, or find 10,000 non-celebrities to tout you? The nascent research suggests your money is better spent on the crowd – but the key is finding the people who are slightly more influential than most.”

For more details, please visit Yahoo Wants to Blind the Competition With Science.

Advertisements
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: